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Great Midwest Financial Center offers you the advantage of investing right where you have the option of banking or where you currently bank. Our clients receive a level of service that defines excellence. Our commitment is to build long-term relationships through professional knowledge, objective guidance, and personalized service. Via Dan Murphy, our registered LPL Financial Advisor, we serve a client base from multiple states and throughout Wisconsin.

Our purpose is to improve the financial security for those that entrust us with their money. The advantage of investing with Great Midwest Financial Center is that we have access to virtually every investment product and recommendations are entirely free of any conflict of interest. Great Midwest Financial Center does not represent any one investment product and has no specific product quotas to meet. Investment recommendations and selections are 100% objective, unbiased, and are made in the best interest of each client’s personal investment philosophy and tolerance for risk. We would like to help you pursue your financial dreams and goals.


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Securities and Advisory Services offered through LPL Financial, Member FINRA/SIPC. Insurance products offered through LPL Financial or its licensed affiliates.  Great Midwest Bank and Great Midwest Financial Center are not a registered broker/dealer and are not affiliated with LPL Financial. 

Not FDIC insured • No Bank Guarantee • May lose value •
Not a bank deposit • Not insured by any Federal Government Agency

The LPL Financial Representative associated with this website may discuss and/or transact securities business only with residents of the following states: CA, FL, MN, NC, VA, and WI.